SME · Scale-up
For SMEs · startups · scale-ups

Fast iterations,
measurable impact.

For teams that need to move fast and watch every euro. Hands-on partnership focused on conversion, retention, and growth.

Typical client
  • Seed & Series A startups
  • Scale-ups
  • SaaS products
  • D2C e-commerce
  • Companies going digital
↳ SME services

Seven ways we help

Short cycles, clear results, budget discipline.

01Idea to test in 2 weeks2 weeks

Rapid Prototyping

A working clickable prototype in real users’ hands within two weeks. Validate the hypothesis before engineering burns a sprint on it.

Deliverables
  • Hi-fi prototype
  • Test script
  • 5 user tests
  • Insights report
02A working prototype, not a slide deck1–3 weeks · fixed price

AI Prototyping

With AI we design and build a working prototype or a simple website in a fraction of the usual time and cost. Not a complex production system — a tool to validate the idea with real users, then hand over to your development team.

Deliverables
  • Working prototype / website
  • User testing
  • Insights report
  • Handover to dev team
03Where you lose the customer2–3 weeks

Competitor UX Analysis

A side-by-side teardown of your competitors and category leaders. Concrete points where you lose the customer and a clear plan to fix them.

Deliverables
  • Competitive matrix
  • Gap analysis
  • Best-in-class patterns
  • Action plan
04More from what you haveretainer · 3+ months

Conversion Rate Optimization

Hypothesis-driven experiments on your funnel. We work directly with your marketing and engineering — from onboarding to checkout.

Deliverables
  • Funnel audit
  • A/B test plan
  • Wireframe variants
  • Results & iterate
05A north star in 5 days1 week

Product Strategy Sprint

A week-long sprint with your team — from fog to a clear vision, north star metric, and 90-day roadmap. A modified GV Design Sprint format.

Deliverables
  • Vision board
  • North-star metric
  • 90-day roadmap
  • Hypothesis backlog
061–3 days a weekretainer · 6+ months

Fractional Design Lead

A senior designer embedded in your team part-time. While you grow, we bring direction, mentoring, and a craft bar to the work.

Deliverables
  • Weekly reviews
  • Hiring support
  • Design QA
  • Mentoring juniors
07Activate in the first 7 days4–6 weeks

Onboarding & Activation

Redesigning the user’s first week — the moment that decides whether they stay. Data, research, and iteration to a measurable activation lift.

Deliverables
  • Activation audit
  • Onboarding flows
  • Empty states
  • Lifecycle email
Wrong page for you?
For enterprises
See Enterprise →
↳ Contact

Let’s talk.

A concrete problem or just a second opinion — write. For enterprises and growing teams alike.

© 2026 · krei.do — Strategic Product Design PartnerPrivacy PolicySK · EMEA
Founder: Tomáš HudákLinkedInwebsite