{ "$schema": "https://krei.do/data.json", "generated": "2026-07-13", "organization": { "name": "krei.do", "legalName": "kreido s. r. o.", "companyId": "54746795", "taxId": "2121793377", "vatId": "SK2121793377", "registeredOffice": "Plynárenská 17563/3E, 821 09 Bratislava-Ružinov, Slovakia", "commercialRegister": "Obchodný register Mestského súdu Bratislava III, oddiel Sro, vložka č. 163141/B", "founder": { "name": "Tomáš Hudák", "role": "Founder", "linkedin": "https://www.linkedin.com/in/tomashsk/", "website": "https://tomash.biz" }, "areaServed": [ "Slovakia", "EMEA" ], "contact": { "note": "Email and phone are assembled client-side to block scraping; use the mailto:/tel: links rendered on any page’s #contact section, or the founder’s LinkedIn.", "contactSectionUrl": "https://krei.do/#contact" } }, "languages": [ "sk", "en" ], "caseStudies": [ { "slug": "energy", "title": "Energy — four apps, one view of your own energy", "client": "Own household (internal product)", "roles": [ "Product", "UX", "UI", "Build" ], "platform": "Python API · SQL · PWA (iOS, Android, desktop)", "duration": "Ongoing, grew out of daily use", "summary": "A home energy system unifying solar generation, EV charging and trips: data from a home wallbox, a portable charger, vehicle telemetry and manual public-charging records live in a single model, so reports, session details and an AI assistant read the same facts. Includes a dark, data-dense UI, a PWA with a fixed tab bar and Web Push, and a read-only API exposed as a tool for chat-based queries.", "url": { "sk": "https://krei.do/case-study-energy.html", "en": "https://krei.do/en/case-study-energy.html" } }, { "slug": "zvon", "title": "KomunitaZvon — one place instead of five separate chats", "client": "Zvon community (multi-tenant product)", "roles": [ "Product", "UX", "UI", "Design system" ], "platform": "Next.js · Expo · Supabase · web + iOS + Android", "duration": "In production, still iterating", "summary": "A multi-tenant app for communities and associations replacing WhatsApp groups, spreadsheets and paper sign-up sheets: two connected user worlds (members and external programme participants), a calendar carrying both RSVP and duty rosters, a member directory with per-field visibility, one chat system across four contexts, a shared design system across three platforms, and a reporting set for the council with CSV export.", "url": { "sk": "https://krei.do/case-study-zvon.html", "en": "https://krei.do/en/case-study-zvon.html" } }, { "slug": "monodo", "title": "MonoDo — an invoicing app built instead of bought", "client": "kreido s. r. o. (internal product)", "roles": [ "Product", "UX", "UI" ], "platform": "SwiftUI · SwiftData · macOS + iOS (native, no web view)", "duration": "~4 weeks from zero to daily use", "summary": "Why we replaced a generic invoicing tool with a purpose-built native app: stakeholder analysis, a single-ledger product strategy, UX principles for a non-accountant user, and designing in production instead of a separate Figma phase.", "url": { "sk": "https://krei.do/case-study-monodo.html", "en": "https://krei.do/en/case-study-monodo.html" } } ], "caseStudiesIndex": { "sk": "https://krei.do/case-studies.html", "en": "https://krei.do/en/case-studies.html" }, "privacyPolicy": "https://krei.do/privacy.html", "sitemap": "https://krei.do/sitemap.xml", "llmsTxt": "https://krei.do/llms.txt", "content": { "sk": { "url": "https://krei.do/", "hero": { "eyebrow": "Strategic Product Design Partner · SK / EMEA", "title": "Produktový dizajn, ktorý hýbe biznisom.", "lede": "Pomáhame firmám pozerať sa na svoje produkty cez stratégiu, výskum a remeslo. Vyberte si cestu, ktorá zodpovedá vašej situácii." }, "trust": [ "Erste Bank Group", "Uniqa", "Cinelux" ], "process": [ { "phase": "Máme nápad", "phaseDescription": "Hypotéza je tu. Stojíme pred otázkou, či sa do toho oplatí investovať.", "service": "Sprint na overenie nápadu", "serviceDescription": "Výskum, prototypovanie a testovanie v jednom týždni.", "outcome": "Rýchle overenie trhu bez drahého vývoja.", "metric": "5 dní · go/no-go" }, { "phase": "Máme chaos v produktoch", "phaseDescription": "Tímy si stavajú vlastné komponenty. Každá obrazovka vyzerá inak.", "service": "Dizajnový systém a jeho správa", "serviceDescription": "Tokeny, knižnica komponentov, governance, paritu Figma↔kód.", "outcome": "Poriadok, konzistencia a rýchlejší vývoj.", "metric": "↑ delivery speed" }, { "phase": "Zákazníci odchádzajú", "phaseDescription": "Onboarding praská, churn rastie, NPS klesá.", "service": "UX audit a behaviorálny dizajn", "serviceDescription": "Audit funnelu, behaviorálne princípy, hypotézami riadené iterácie.", "outcome": "Zistenie príčin a zvýšenie lojality (LTV).", "metric": "↑ retention · ↑ LTV" }, { "phase": "Náš softvér je starý", "phaseDescription": "Interný tool z roku 2014. Nový kolega po týždni rezignuje.", "service": "Modernizácia starých systémov", "serviceDescription": "Fázovaný prechod na moderné rozhranie bez výpadku biznisu.", "outcome": "Moderný nástroj, s ktorým sa dobre pracuje aj náboruje.", "metric": "↑ adoption" } ], "engagementModels": [ { "title": "Projekt", "body": "Jasne ohraničené zadanie s pevným rozsahom a výstupom — audit, design system, redesign. Fixná cena dohodnutá vopred.", "meta": "2 týždne – 6 mesiacov" }, { "title": "Sprint", "body": "Intenzívny týždeň s vaším tímom — discovery, stratégia alebo prototyp. Najrýchlejší spôsob, ako sa rozhodnúť podložene.", "meta": "5 dní · fixná cena" }, { "title": "Paušál", "body": "Dlhodobé partnerstvo na 1–3 dni v týždni — externý design lead, kontinuálna optimalizácia, mentoring tímu.", "meta": "3+ mesiace · mesačne" } ], "ai": { "title": "AI: prototypy rýchlo, poctivo a lacnejšie", "body": "S AI navrhujeme a staviame funkčné prototypy a jednoduché weby za zlomok času — ideálne na overenie nápadu skôr, než investujete do vývoja. Nerobíme komplexné produkčné systémy; na to odovzdáme overený prototyp vášmu vývojovému tímu. A tímom pomáhame AI zmysluplne zaviesť do vlastných produktových procesov: kde šetrí čas, kde škodí a ako nastaviť workflow, ktorý drží kvalitu." }, "enterprise": { "url": "https://krei.do/enterprise.html", "title": "Komplexné systémy, jasné rozhrania.", "lede": "Pre tímy s mnohými stakeholdermi, legacy systémami a potrebou zladiť produkt s biznisom. Externý strategický partner vášho in-house tímu.", "typicalClients": [ "Banky a fintech", "Telco a utilities", "Healthcare", "Verejný sektor", "Industriálne SaaS platformy" ], "services": [ { "n": "01", "title": "UX audit a analýza procesov", "short": "Mapovanie úzkych hrdiel", "body": "Systematický audit existujúceho produktu — heuristika, dáta, používateľské rozhovory. Identifikácia úzkych hrdiel vo vašich procesoch a kvantifikácia ich dopadu na biznis.", "deliverables": [ "Správa z auditu", "Mapy procesov", "Prioritizovaný zoznam úloh", "Plán rýchlych výhier" ], "duration": "4–6 týždňov" }, { "n": "02", "title": "Firemné dizajnové systémy", "short": "Vývoj o 40 % rýchlejšie", "body": "Tvorba knižnice komponentov, tokenov a vzorov, ktorá zrýchli vývoj nových obrazoviek o 40 % a zníži dizajnérsky dlh. Living dokumentácia v kóde.", "deliverables": [ "Architektúra tokenov", "Knižnica komponentov", "Zhoda Figma a kódu", "Model správy systému" ], "duration": "3–6 mesiacov" }, { "n": "03", "title": "Stratégia modernizácie starých systémov", "short": "Bezpečný prechod", "body": "Bezpečný prechod zo starých systémov na moderné rozhrania bez výpadku biznisu. Fázovaný plán migrácie, ktorý chráni používateľov aj revenue.", "deliverables": [ "Plán migrácie", "Hodnotenie rizík", "Hybridné UX vzory", "Riadenie zmeny" ], "duration": "6–12 mesiacov" }, { "n": "04", "title": "Workshopy so záujmovými skupinami", "short": "Jedna roadmapa", "body": "Facilitácia workshopov, ktoré spájajú biznis ciele, potreby používateľov a technické obmedzenia do jednej jasnej roadmapy. Žiadne paralelné agendy.", "deliverables": [ "Formulácia vízie", "Mapovanie OKR", "Prioritizovaná roadmapa", "Záznam rozhodnutí" ], "duration": "2–4 týždne" } ] }, "sme": { "url": "https://krei.do/sme.html", "title": "Rýchle iterácie, merateľný dopad.", "lede": "Pre tímy, ktoré potrebujú posúvať produkt rýchlo a každé euro počítať. Hands-on partnerstvo zamerané na konverziu, retenciu a rast.", "typicalClients": [ "Seed a Series A startupy", "Scale-upy", "SaaS produkty", "D2C e-commerce", "Tradičné firmy digitalizujúce sa" ], "services": [ { "n": "01", "title": "Rýchle prototypovanie", "short": "Od nápadu k testu za 2 týždne", "body": "Funkčný klikateľný prototyp v rukách reálnych používateľov za dva týždne. Validujte hypotézu skôr, než vývoj minie sprint.", "deliverables": [ "Hi-fi prototyp", "Test scenár", "5 user testov", "Správa so zisteniami" ], "duration": "2 týždne" }, { "n": "02", "title": "AI Prototyping", "short": "Funkčný prototyp namiesto prezentácie", "body": "S AI navrhneme a postavíme funkčný prototyp alebo jednoduchý web za zlomok bežného času a ceny. Nie komplexný produkčný systém — nástroj na overenie nápadu s reálnymi používateľmi, ktorý potom odovzdáte vývojovému tímu.", "deliverables": [ "Funkčný prototyp / web", "Test s používateľmi", "Správa so zisteniami", "Odovzdanie dev tímu" ], "duration": "1–3 týždne · fixná cena" }, { "n": "03", "title": "Analýza konkurencie (UX)", "short": "Kde stratíte zákazníka", "body": "Side-by-side rozbor vašich konkurentov a category leaderov. Konkrétne miesta, kde strácate zákazníka, a jasný plán ako to napraviť.", "deliverables": [ "Konkurenčná matica", "Analýza medzier", "Vzory najlepšej praxe", "Akčný plán" ], "duration": "2–3 týždne" }, { "n": "04", "title": "Optimalizácia konverzného pomeru", "short": "Viac z toho, čo už máte", "body": "Hypotézami riadené experimenty na vašom funnele. Pracujeme priamo s vaším marketingom a vývojom — od onboardingu po checkout.", "deliverables": [ "Audit predajného lievika", "A/B testovací plán", "Wireframe varianty", "Výsledky a iterácia" ], "duration": "paušál · 3+ mesiace" }, { "n": "05", "title": "Sprint produktovej stratégie", "short": "Severka za 5 dní", "body": "Týždenný sprint s vaším tímom — z hmly k jasnej vízii, severke a trojmesačnej roadmape. Modifikovaný GV Design Sprint formát.", "deliverables": [ "Tabuľa vízie", "Severka metrika", "90-dňová roadmapa", "Zoznam hypotéz" ], "duration": "1 týždeň" }, { "n": "06", "title": "Externý design lead", "short": "1–3 dni v týždni", "body": "Externý senior designer ako súčasť vášho tímu na čiastočný úväzok. Kým rastiete, prináša smer, mentoring a remeselnú latku.", "deliverables": [ "Týždenné hodnotenie", "Podpora pri nábore", "Kontrola kvality dizajnu", "Mentoring juniorov" ], "duration": "paušál · 6+ mesiacov" }, { "n": "07", "title": "Onboarding a aktivácia", "short": "Aktivácia za prvých 7 dní", "body": "Redesign prvého týždňa používateľa — moment, kde sa rozhoduje, či zostane. Dáta, výskum a iterácia až k merateľnému zlepšeniu aktivácie.", "deliverables": [ "Audit aktivácie", "Onboarding toky", "Prázdne stavy", "E-maily počas životného cyklu" ], "duration": "4–6 týždňov" } ] } }, "en": { "url": "https://krei.do/en/", "hero": { "eyebrow": "Strategic Product Design Partner · SK / EMEA", "title": "Product design that moves the business.", "lede": "We help companies look at their products through strategy, research, and craft. Pick the path that matches your situation." }, "trust": [ "Erste Bank Group", "Uniqa", "Cinelux" ], "process": [ { "phase": "We have an idea", "phaseDescription": "The hypothesis is here. We don’t know if it’s worth investing in.", "service": "Product Discovery Sprint", "serviceDescription": "Research, prototyping and testing in one week.", "outcome": "Fast market validation without expensive engineering.", "metric": "5 days · go/no-go" }, { "phase": "Our products are chaotic", "phaseDescription": "Teams build their own components. Every screen looks different.", "service": "Design System & Ops", "serviceDescription": "Tokens, component library, governance, Figma↔code parity.", "outcome": "Order, consistency and faster delivery.", "metric": "↑ delivery speed" }, { "phase": "Customers are leaving", "phaseDescription": "Onboarding cracks, churn climbs, NPS drops.", "service": "UX Audit & Behavioral Design", "serviceDescription": "Funnel audit, behavioral principles, hypothesis-driven iterations.", "outcome": "Find the root causes and lift loyalty (LTV).", "metric": "↑ retention · ↑ LTV" }, { "phase": "Our software feels old", "phaseDescription": "Internal tool from 2014. New hires quit after a week.", "service": "Legacy Modernization", "serviceDescription": "Phased migration to a modern interface without breaking the business.", "outcome": "A modern tool that’s pleasant to work with and easy to hire for.", "metric": "↑ adoption" } ], "engagementModels": [ { "title": "Project", "body": "A clearly scoped engagement with a fixed deliverable — audit, design system, redesign. Fixed price agreed up front.", "meta": "2 weeks – 6 months" }, { "title": "Sprint", "body": "An intensive week with your team — discovery, strategy, or prototype. The fastest way to make an informed decision.", "meta": "5 days · fixed price" }, { "title": "Retainer", "body": "A long-term partnership at 1–3 days a week — fractional design lead, continuous optimization, team mentoring.", "meta": "3+ months · monthly" } ], "ai": { "title": "AI: prototypes fast, honest and affordable", "body": "With AI we design and build working prototypes and simple websites in a fraction of the time — ideal for validating an idea before you invest in engineering. We don’t build complex production systems; we hand a validated prototype to your development team. And we help teams adopt AI meaningfully in their own product workflows: where it saves time, where it hurts, and how to set up a workflow that protects quality." }, "enterprise": { "url": "https://krei.do/en/enterprise.html", "title": "Complex systems, clear interfaces.", "lede": "For teams with many stakeholders, legacy systems, and the need to align product with the business. An external strategic partner to your in-house team.", "typicalClients": [ "Banks & fintech", "Telco & utilities", "Healthcare", "Public sector", "Industrial SaaS platforms" ], "services": [ { "n": "01", "title": "UX Audit & Workflow Analysis", "short": "Map the bottlenecks", "body": "A systematic audit of the existing product — heuristics, data, user interviews. Identify bottlenecks in your workflows and quantify their business impact.", "deliverables": [ "Audit report", "Workflow maps", "Priority backlog", "Quick-win plan" ], "duration": "4–6 weeks" }, { "n": "02", "title": "Enterprise Design Systems", "short": "Ship 40% faster", "body": "A library of components, tokens and patterns that speeds up new screen delivery by 40% and lowers design debt. Living docs that stay in sync with code.", "deliverables": [ "Token architecture", "Component library", "Figma + code parity", "Governance model" ], "duration": "3–6 months" }, { "n": "03", "title": "Legacy Modernization Strategy", "short": "Safe transition", "body": "A safe transition from legacy systems to modern interfaces without breaking the business. Phased migration plan that protects users and revenue.", "deliverables": [ "Migration roadmap", "Risk assessment", "Hybrid UX patterns", "Change management" ], "duration": "6–12 months" }, { "n": "04", "title": "Stakeholder Alignment Workshops", "short": "One roadmap", "body": "Workshops that bring business goals, user needs and technical constraints into a single, clear roadmap. No more parallel agendas.", "deliverables": [ "Vision statement", "OKR mapping", "Prioritized roadmap", "Decision log" ], "duration": "2–4 weeks" } ] }, "sme": { "url": "https://krei.do/en/sme.html", "title": "Fast iterations, measurable impact.", "lede": "For teams that need to move fast and watch every euro. Hands-on partnership focused on conversion, retention, and growth.", "typicalClients": [ "Seed & Series A startups", "Scale-ups", "SaaS products", "D2C e-commerce", "Companies going digital" ], "services": [ { "n": "01", "title": "Rapid Prototyping", "short": "Idea to test in 2 weeks", "body": "A working clickable prototype in real users’ hands within two weeks. Validate the hypothesis before engineering burns a sprint on it.", "deliverables": [ "Hi-fi prototype", "Test script", "5 user tests", "Insights report" ], "duration": "2 weeks" }, { "n": "02", "title": "AI Prototyping", "short": "A working prototype, not a slide deck", "body": "With AI we design and build a working prototype or a simple website in a fraction of the usual time and cost. Not a complex production system — a tool to validate the idea with real users, then hand over to your development team.", "deliverables": [ "Working prototype / website", "User testing", "Insights report", "Handover to dev team" ], "duration": "1–3 weeks · fixed price" }, { "n": "03", "title": "Competitor UX Analysis", "short": "Where you lose the customer", "body": "A side-by-side teardown of your competitors and category leaders. Concrete points where you lose the customer and a clear plan to fix them.", "deliverables": [ "Competitive matrix", "Gap analysis", "Best-in-class patterns", "Action plan" ], "duration": "2–3 weeks" }, { "n": "04", "title": "Conversion Rate Optimization", "short": "More from what you have", "body": "Hypothesis-driven experiments on your funnel. We work directly with your marketing and engineering — from onboarding to checkout.", "deliverables": [ "Funnel audit", "A/B test plan", "Wireframe variants", "Results & iterate" ], "duration": "retainer · 3+ months" }, { "n": "05", "title": "Product Strategy Sprint", "short": "A north star in 5 days", "body": "A week-long sprint with your team — from fog to a clear vision, north star metric, and 90-day roadmap. A modified GV Design Sprint format.", "deliverables": [ "Vision board", "North-star metric", "90-day roadmap", "Hypothesis backlog" ], "duration": "1 week" }, { "n": "06", "title": "Fractional Design Lead", "short": "1–3 days a week", "body": "A senior designer embedded in your team part-time. While you grow, we bring direction, mentoring, and a craft bar to the work.", "deliverables": [ "Weekly reviews", "Hiring support", "Design QA", "Mentoring juniors" ], "duration": "retainer · 6+ months" }, { "n": "07", "title": "Onboarding & Activation", "short": "Activate in the first 7 days", "body": "Redesigning the user’s first week — the moment that decides whether they stay. Data, research, and iteration to a measurable activation lift.", "deliverables": [ "Activation audit", "Onboarding flows", "Empty states", "Lifecycle email" ], "duration": "4–6 weeks" } ] } } } }